Blog
What AI answers travellers about you
Every day, one AI-search story explained for travel brands: what is changing inside ChatGPT, Gemini and Google's AI Mode answers, and what you can do to get cited.
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Booking.com Bets on AI for Travel Research, Not Bookings
Booking.com believes AI will dominate travel research but not necessarily convert into bookings, relying on trust and payment systems to secure transactions.
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Gulf Hotels Experience Booking Slowdown Amid U.S. Midterms
The peak travel season for Gulf hotels is facing delays as travellers await the outcome of the U.S. midterm elections.
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Google, Microsoft, and OpenAI Introduce AI Training Opt-Out Standard
A new shared AI training opt-out standard allows publishers to control how their data is used by AI companies.
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Big Brands Dominate AI Search: Opportunities for Smaller Travel Sites
New research highlights how smaller travel brands can leverage gaps in AI search dominated by big brands.
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Reddit CEO Criticises Google's AI Mode for Traffic Decline
Reddit's CEO highlights a drop in search referrals due to Google's AI Mode, sparking concerns for travel brands reliant on search visibility.
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Google Ads Decoded: AI's Impact on Search Behaviour
Google's new Ads Decoded reveals shifts in search behaviour due to AI, with implications for travel brands.
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Saudi Arabia's Giga Project Budget Cuts: Implications for Hotel Developers
Saudi Arabia's reduction in giga project spending raises concerns for hotel developers, who continue to build luxury accommodations amid shifting budgets.
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Wyndham Embraces AI Booking Agents for Cost-Effective Direct Sales
Wyndham is leveraging AI booking agents to reduce costs and boost direct bookings, challenging traditional OTAs.
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Meta's Muse AI Agent Targets Travel Bookings: What It Means for Brands
Meta's Muse AI agent is set to reshape travel bookings by taking a cut from transactions, presenting new opportunities and challenges for travel brands.
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Google's Gemini AI Brings Personal Intelligence to Cars
Google's Gemini AI now integrates with Android Auto, offering personalised travel assistance through seamless app connectivity.
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Impact of France's Protests on Tourism and Travel Brands
The ongoing protests in France are affecting tourism and travel brands as governments update travel guidance.
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Klook Withdraws U.S. IPO Amid Competitive Travel Market
Klook's decision to withdraw its U.S. IPO filing highlights the competitive landscape in the digitization of travel experiences.
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Western Europe Travel Decline Impacts US Hospitality Sector
A decline in Western European travel to the US in September 2026 highlights challenges for American hospitality brands.
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ChatGPT Traffic Drop: A Tracking Issue, Not a Decline in Use
Recent analytics show a sharp drop in ChatGPT-attributed traffic, attributed to a tracking issue rather than a decline in usage.
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Booking Holdings Invests in AI Startup Vayo to Enhance Travel Experiences
Booking Holdings is investing $100 million in AI startup Vayo to transform travel itineraries into personalized, proactive experiences.
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Bing Webmaster Tools Enhances AI Search Query Insights for Travel Brands
Bing's new AI Performance report helps travel brands understand how their content ranks in AI-driven search queries.
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ChatGPT Prioritises Primary Sources in Travel Information
ChatGPT is increasingly favouring primary sources, impacting travel brands' visibility in AI-driven searches.
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Google's AI Content Push: What It Means for Travel Brands
Google is expanding its AI content capabilities for Discover, promising new opportunities for travel brands.
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Google's Spam Update: What Travel Brands Need to Know
Google's recent spam update impacts search visibility, crucial for travel brands aiming to enhance their online presence.
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AI Overviews Now Key in Travel Brand Visibility on Google
AI Overviews have become prevalent in brand-name searches, impacting travel brand visibility on Google.
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Adapting to Climate Risks: Himalayan Tour Operators' Strategies
Himalayan tour operators are adjusting their strategies to mitigate climate risks after recent disasters.
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ChatGPT Introduces GPT-6 with Interactive Visuals: What It Means for Travel Brands
OpenAI's latest update to ChatGPT, featuring GPT-6 and a new Intelligent UI, offers interactive visuals that could transform how travel brands engage with customers.
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Royal Orchid Expands Beyond Metros to Capture Indian Travellers
Royal Orchid Hotels is strategically expanding to India's smaller towns, aiming to align with shifting travel patterns.
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OpenAI's New Watermarking in ChatGPT: What Travel Brands Need to Know
OpenAI introduces invisible watermarking in ChatGPT for the EU, impacting how travel brands are represented in AI-generated content.
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